louise henwood
Product Strategy Consultant
Helping brands launch, scale and create meaningful product assortments.
Brands I have worked with
About Me
I’m Louise Henwood. I help Founders launch and scale product-led brands.
My expertise sits at the intersection of product strategy, business outcomes, and organizational alignment. I help leadership teams make confident strategic decisions grounded in market reality and operational feasibility.
What I do
I work with scaling companies at pivotal moments – when product direction needs sharper focus, leadership alignment needs strengthening, or growth requires more disciplined execution.
My work also extends to helping brands build more responsible, future-facing businesses, including experience obtaining B Corp Certification.
Clarifying product vision and positioning
Prioritizing initiatives tied to measurable growth
Aligning product, leadership, and go-to-market teams
Supporting scale-ups as a strategic advisor or fractional product leader
Areas of expertise
01.
Market Research
- Marketplace analysis
- Competitor research
- Gap analysis and recommendation
02.
Product Creation
- Assortment line planning
- Product development
- Vendor management
03.
Merchandising
- Merchandising strategy
- Sales and inventory forecasting
04.
Go-to-market
- Lifecycle management
- Commercialization build and execution
Testimonial
What Clients Are Saying
“Louise’s positive attitude and love of product are some of her biggest assets. She is acutely aware of successes and opportunities in the current product line to inform future product assortments. Her optimistic outlook and joy she takes in her work make her a pleasure to be around.”
Director of Merchandising | lululemon
“Louise played a pivotal role in helping Monos scale during a critical phase of growth. She has a rare ability to bring structure to complexity – building the operating frameworks, strategic planning processes, and go-to-market discipline that helped align teams across the company. Louise combines strong commercial instincts with thoughtful leadership and consistently elevates the quality of decision-making around her.”
Trevor Vigfusson, ex-CFO | Monos
“Louise strategized and executed the product development of our brand new product and helped us launch it into the market. Her energy and drive to solve problems and hold vendors accountable are some of her biggest assets, along with her ‘get it done’ approach and innate project management skills.”
Rachael Newton, Founder | Nixit
“Louise has tremendous knowledge and experience. She is a great team member and proven leader. She is always thinking ahead and executing the best strategy possible.”
Selena Sandhu, Chief Commercial Officer | Purposefy