My Approach

Having worked with start up businesses to large established brands, I take a holistic approach in my work. I am champion for product strategy, building product assortments and bringing visions to life.

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A Merchant/Buyer by trade, my passion is in delivering product representative of the brand through merchandising and overarching business strategies. 

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I have a strong understanding of the Product lifecycle, Go-to-Market strategy and buying/forecasting of inventory.

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Whether you need help in identifying where you need support or you know exactly what is needed to grow your business, please reach out and let's discuss how I can help.